BUSINESSMED took part in the first day of the EBSOMED Academy under the theme “Fostering MED Business Development through the Potential of Networks and Women’s Empowerment in the Digital World” organized in a hybrid format by ASCAME on 19 and 20 November 2020.

 The two-day event took place during the Mediterranean Business Leaders Week Medaweek and brought together the region’s business community and decision-makers for in-depth capacity building and dynamic networking of different stakeholders. The Academy was a moment of training and experience sharing between the Business Support Organizations (BSOs) of the EBSOMED affiliated partners and the associated partners of the ASCAME network.

The first day’s session focused on international projects and the importance of networks in the “post-COVID” economic recovery. The session focused on the importance of working in collaboration and agreement on key strategic sectors and crosscutting themes considered essential for the region’s economic recovery. Three main themes were discussed: The digital economy and the creation of new processes, the green economy and how to rethink the Mediterranean through sustainable growth and finally, the blue economy as a booster of the Mediterranean ecosystem.

During his speech, the representative of BUSINESSMED highlighted the strengths of the EBSOMED project and its specific and concrete actions to contribute to the post-Covid-19 recovery. He also announced the upcoming launch of the Business Country Desk (BCD), a platform particularly useful in these special times for the Mediterranean region, offering digital services through three main features: Partnerships, Business Helpdesk section and a business Matching tool.

 The event aimed at exchanging best practices, creating synergies and developing a fruitful cooperation between EU partners and the South Mediterranean region.