On the sidelines of the 2021 edition of the MED BUSINESS DAYS held in Milan on December 2 and 3, BUSINESSMED presented Business Country Desk (BCD), a platform that aims to stimulate regional economic development and establish strategic and sustainable networks in the Euro-Mediterranean region.

After a cycle of online presentations focused each time on the business ecosystem of a specific country, BUSINESSMED moved to the second step by organizing a regional presentation session to economic operators participating in the CONNEXT 2021 exhibition.

"As President, I am extremely proud to introduce the Business Country Desk, this new tool that will continue to put entrepreneurship & investment at the heart of the strategy of our organisation, boost regional development & create sustainable networks” stated Berbara Beltrame, President of BUSINESSMED.

The platform, whose ultimate goal is to stimulate regional economic development and establish strategic and sustainable networks in the Euro-Mediterranean region shows its relevance, especially after the outbreak of the Covid-19 crisis, in efforts to strengthen business resilience, given the heavy economic impact of the pandemic that hinders competitiveness and business continuity.

"The Business Country Desk represents not only a real catalyst for the engagement of all partners at local, national and regional levels, but also a privileged space for the promotion of talent, internationalization and the private sector in the Mediterranean region, focusing on innovation and sectoral approach as key priorities for the years to come" said Jihen Boutiba Secretary General of BUSINESSMED

High-level panellists from the European Commission, IOE and ITC highlighted, through their interventions, the role of digitalization as a driver for internationalization. The session outlined the purpose and potential of the BCD, as well as its history and the regional economic context related to the birth of the idea of this platform, conceived and shaped by BUSINESSMED since 2007.

This regional presentation was organized within the framework of the EBSOMED project, co-financed by the European Union.