The Mediterranean Basin is largely affected by a generalized economic slowdown, aggravated by the consequences of the COVID-19 pandemic, while urgent measures are needed in order to tackle common environmental challenges and untap the potential of natural and cultural resources to create sustainable growth and economic development. The important challenges in terms of competitiveness, sustainability, internationalization and capacity to innovate that Micro, Small and Medium-sized Enterprises (MSMEs) are facing in the region call for urgent action. Greening the economy and valorizing natural assets can provide both economic and environmental benefits in the region.

Aiming at addressing both economic and environmental challenges, INVESTMED will support new, sustainable business opportunities for young people and women in three Mediterranean Partner Countries (MPC): Egypt, Lebanon and Tunisia.

INVESTMED will impact both on the MSMEs, which staff will be trained and coached to become more competitive, and, on the relevant public authorities, whose capacities to facilitate access and protect intellectual property rights (IPR) to MSMEs will be reinforced.

On October 18, 19 and 20, 2022, Beyond Group and BUSINESSMED are organizing a set of training sessions on IPR in Tunisia to help current and future entrepreneurs to better plan and protect their own business ideas.

During these training days, 40 business idea owners will be engaged in an interactive and rich sessions during which they will address 3 important modules: 

• Module 1 - Introduction to IPR and the national framework
• Module 2 - Introduction to international frameworks and experiences sharing
• Module 3 - Deep dive into national frameworks and Q&A with a legal expert