BUSINESSMED organized on June 29, 2018 at the Hotel Laico (Tunis) its first EU Med Roadshow, under the theme: "Digitalization and Artificial Intelligence: The Future of Investment Management in The Euro-Mediterranean Region".

The event brought together different profiles, including experts in Artificial Intelligence and Digital, Startuppers, employers, consumer organizations, trade unions and other representatives of civil society in the Euro-Mediterranean region.

The event began with a welcome speech by Mrs Jihen BOUTIBA, BUSINESSMED’s General Secretary, who recalled that Roadshows are one of the tools being planned as part of EBSOMED, she also gave a quick summary of the Kick-off Seminar of the project that took place the day before.

The EU Med Roadshow was designed to foster an interactive approach involving all participants to create synergies and stimulate inter and intra-regional cooperation and create new business opportunities.

The first session provided digitalization industry players and entrepreneurs from the Euro-Mediterranean region with a forum for exchange and dialogue highlighting the importance of investing in digital technologies. The work continued with three parallel sessions in which the participants of each working group shared their experiences and ideas on the issues of artificial intelligence and digitization, according to the following themes:

1. Digital Economy Outlook: South-North Debate,
2. Investing in Digital Technologies: A Key Trend for Investors in 2018 and Beyond
3. Artificial Intelligence: A Profound Transformation of Companies.

At the end of the sessions, one representative from each group presented the outputs and recommendations to the entire panel of attendees. The day was concluded by showcasing several success stories in the domain of digitalization.

This Roadshow was an opportunity for all participants to take part in a lively debate aiming to discuss the challenges and opportunities of digital transformation and to give projected perspective of Artificial Intelligence in the future and especially in the Euro-Mediterranean region.