Mrs. Jihen Boutiba, Secretary General of BUSINESSMED, took part in the work of the Euro-Mediterranean Summit of Economic and Social Councils and similar institutions, organized online by the EESC - European Economic and Social Committee on November 26, 2020, with the participation of representatives of employers' organizations, trade unions, civil society, economic and social councils and other relevant stakeholders from the member countries of the Union for the Mediterranean.

The meeting was an opportunity to highlight the orientations and missions of the organization, which is a regional platform involving all stakeholders and based on a multi-level approach to advocate for economic development, effective social dialogue, and gender mainstreaming in national policies in the Mediterranean region.

The General Secretary also highlighted the organization's approach to respond to the consequences of COVID-19, including through innovative tools such as the Business Country Desk (BCD) platform, which will be launched for a first test phase on January 12, 2021.