The second Technical Experts Group meeting on Cultural and Creative Industries (CCI) in the Mediterranean of the CREAD4MED project took place online on December 21st through ZOOM platform with around thirty participants.

During the meeting, the structure of the questionnaire to assess the skills and needs of the CCI players was presented and discussed. The major CCI stakeholders were identified including governmental, non-governmental, BSOs and incubators, vocational training institutions and private entities.

The webinar also highlighted the concept, methodology and use of the “Kultursystema” platform, which is a mapping tool for the cultural and creative industries. The principal aim of “Kultursystema” is to improve the self-awareness of CCI actors, and to highlight the contribution of CCI companies to the value chain and their impact on society. Through a set of matrices, the platform maps, interprets and analyses cultural and creative ecosystems. It shows the incredible diversity of these in terms of sectors and subsectors as well as of the different elements of the value chain to which they belong, the typology of agents that take part in them and the characteristics of impacts and fundamental returns that they develop.

The overall objective of CREACT4MED project is to enhance the role of culture and creativity as a vector for employment and resilience through untapping the potential of the cultural and creative industry (CCI) to create economic value, enhance growth, and create decent jobs and foster social inclusion.