Within the framework of the EBSOMED project, BUSINESSMED (Union of Mediterranean Confederations of Enterprises) organized on 12 January 2021 an online presentation of the Business Country desk, a new platform to serve the business ecosystem in the region.

The "Business Country Desk" represents not only a catalyser of the engagement of all partners at the local, national and regional levels, but also a privileged space for promoting talent, internationalisation and the private sector in Europe, the Mediterranean region and Africa, keeping innovation and the sectoral approach as the highest priority for the years to come.

Barbara Beltrame, president of BUSINESSMED launched that online event highlighting the importance of digital platform in the recovery process post COVID19 crises. She also established that the BCD would serve the business community and will act as the regional online tool and database of contacts at macro, meso and micro level, following a multidimensional and multi-stakeholder’ approach, opening up more inclusive and more sustainable growth prospects. She added that the Platform would provide free digital services to SMEs via three main services: Partnerships, Business Helpdesk and the Matching tool.

The objectives of the webinar were to present the platform, the purpose of its implementation and its main features to expose the benefits for the Public-Private Sectors, to identify opportunities for synergies with existing other regional initiatives or other complementary initiatives of the platform and also to explore and collect the needs and expectations from economic operators with a view of enhancing future services, in particular in times of COVID-19.